Jennifer Miller is the owner of Mission Savvy, a wonderful eco-boutique in Charleston, West Virginia. Although I haven’t had the pleasure of visiting the store yet, the store’s mission has definitely won me over. Jennifer chooses only ethical, animal-friendly, and environmentally conscious clothing for her store, and 5% of profits are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues. I’m not really sure what more I could ask for in a store, really.

Here are some of the causes Mission Savvy is supporting right now:

Rescue of Circus animals

Emergency relief for animals in crisis

Research without Animals

Global Wildlife Conservation

Sanctuary for Farm animals

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The clothes are pretty darn cute, too. She’s a kindred soul, I think. :–)

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All photos from Mission Savvy